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Wednesday, November 16, 2011
茅台做广告“标王”效益难料
离开"茅台"二字，即使是茅台集团出产，其子产品的历史积淀文化也难以快速形成。而如果在子品牌上强行挂靠"茅台"二字，则可能损害茅台自身的品牌价值。 近日，在CCTV一年一度的黄金时段广告招标会上，白酒企业再次吸引众 ... 茅台做广告"标王"效益难料
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